Ruralse.eu

The Entrepreneur’s Journey

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1. Find your why

The Golden Circle, developed by Simon Sinek, is a useful tool to help us understund why we do what we do. According to Sinek’s optimism company, “The Golden Circle can be used as a guide to vastly improve every aspect of your business or organization—from leadership and hiring, to product development, sales, and marketing. It even explains loyalty and how to earn more. And it all starts with WHY.”

Use the Golden Circle to:

  • Identifying purpose and mission
  • Understanding community needs
  • Measuring Social Value

Learn more and watch the TED talk that started it all: https://simonsinek.com/golden-circle/

Tool

Illustration of Golden circle. 

Three circles, with the word Why in the middle. The midle circle says "how" and the outer circle "what". 

On the side there's a post it with the text: 

Why? he very reason your organization exists. A purpose, a cause of belief. 

How? Your organization’s unique value proposition or differentiator from your competition. 

What? The product or services yout organization offers.

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2. Value Proposition

  • Clarifying the Value Proposition

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3. Stakeholders

  • Exploring the Ecosystem

Tool

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Instructions:

4. Social Business Model Canvas

Tool

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5. Budget

  • Choosing a Sustainable Business Model

Tool

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6. Go!

  • Planning Governance and Roles
  • Securing Resources and Partnerships
  • Developing Activities and Services
  • Communicating Results
  • Strengthening Networks and Collaboration
  • Long-Term Learning and Adaptation